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Date: November 14, 2022


RED RIVER, NEW MEXICO – Sick of the generic American mall filled with Madison Avenue, mass-produced merchandise? Wouldn’t you love to find a shop unlike any you’ve ever seen?

On Saturday, November 26th, help support small business and peruse a unique lineup of stores throughout Red River, New Mexico’s “Main Street in the Mountains”. Besides ski shops with everything you’ll need to hit the slopes (Opening Day at Red River Ski & Summer Area is Wednesday, November 23), Red River’s shops feature unique apparel, fine art, gorgeous jewelry, souvenirs, and a plethora of specialty items – whatever you're looking for, Red River has it.

Small Business Saturday is an American shopping holiday brought to life in 2010 by American Express. Like Black Friday and Cyber Monday, Small Business Saturday encourages consumers to get out and shop, but outside the box – the “Big-Box” retailers, that is.

Red River retailers will celebrate Small Business Saturday with big discounts, vast selections, free gift wrapping and cider and cookies at participating locations. To see each retailer’s specific deals, visit

Public parking is available along Main Street, in front of the Red River Conference Center, and in the municipal parking lot at River Street and Jacks & Sixes Trail. Many retail shops have parking lots as well.

Still not convinced? Here are the top ten reasons to SHOP RED:

  1. Main Street is What Makes Red River Unique - Where we live, shop and play is the foundation of our community. Small businesses are vital to the diverse character of Red River, and Main Street is what separates us from every other location in New Mexico.
  2. Get Better Service – Red River businesses hire people with knowledge of the products they are selling and provide better customer care by giving special attention to each patron they serve.
  3. Invest in the Community – Red River business owners live in Red River. They are invested in this community, and we should invest in their success.
  4. Your dollars are recycled back into Red River - For every $100 spent at a locally owned business, $48 stays in the local economy, creating jobs and expanding the town’s tax base. For every $100 spent at a national chain or franchise store, only $14 remains in the community.
  5. Create More Good Jobs – Local businesses provide jobs for Red River residents and are one of the largest employers nationwide.
  6. Encourage Local Prosperity – Research indicates that entrepreneurs and motivated workers will more likely live and invest in communities that support locally owned businesses.
  7. Put Your Taxes to Good Use – Local businesses support Red River's infrastructure needs, including community services like the Fire Department and Marshal's Office, and Public Library
  8. Buy what you want, not what someone wants you to buy – Local businesses find a need and fill it. Product selection is based on what the community wants not a “Big-Box” national sales plan.
  9. Support Community Groups – Local businesses on average support non-profits at a higher rate than big businesses. They are more likely to give back to Red River and encourage new entrepreneurial growth.
  10. Buy Local and Support Yourself – Local business strengthens the economic base of every community. A good deal of the dollars spent with local shops are used to make purchases from other Red River businesses, creating a domino effect that can keep Red River afloat even in periods of economic uncertainty.

This event has been planned by the Town of Red River Office of Tourism and Economic Development and the Red River Chamber of Commerce.


Contact Information:

Max Khudiakov, Tourism & Economic Development Director

(575) 754-1708 - office